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Strong and Sustainable: How Wildwoven is Moving Towards a Plastic-Free Future

Strong and Sustainable: How Wildwoven is Moving Towards a Plastic-Free Future

At Wildwoven, we're passionate about sustainable fashion. We believe clothing shouldn't just look good, it should be made with the planet in mind. That's why we're constantly innovating and looking for ways to reduce our plastic footprint throughout our entire supply chain, from the fibers we use to the packaging that delivers your clothes.

The Problem with Plastic: Microplastics are Everywhere

Have you heard of microplastics? These tiny plastic particles, less than 5 millimeters in size, are showing up everywhere – in our oceans, our food chain, and even in our blood! A recent study published in Environmental Science & Technology Letters found microplastics in human blood for the first time.  Microplastic pollution is a serious environmental issue, and the fashion industry is a major contributor. Synthetic clothing sheds microplastic fibers whenever it's washed, adding to the growing problem.

Why We Love TENCEL™ Modal and Our Search for a Sustainable Spandex

Here at Wildwoven, we take a different approach. We use TENCEL™ modal, a luxurious fiber made from wood pulp. This sustainable material offers the best of both worlds: it's incredibly soft and breathable, and because it's derived from natural resources, it biodegrades quickly, minimizing microplastic shedding. It's a win-win for comfort and the environment!

But we're not satisfied with just using a sustainable main fiber. Our current clothing line also includes a small percentage of spandex for added stretch. While spandex offers great functionality, it's a synthetic fiber and contributes to microplastic issues. We're committed to finding a better solution. We're actively researching and exploring alternative spandex blends made from recycled materials or other innovative solutions. Our goal is to offer the same comfort and performance you love without the plastic impact.

Sustainable Packaging: From Your Clothes to Your Doorstep

Our commitment to plastic reduction goes beyond the clothes themselves. We use home-compostable packaging certified by Dincerto & BPI Test Labs. This means your Wildwoven pieces arrive in packaging that breaks down into harmless materials within 90 days in commercial composting facilities and 180 days in your backyard compost bin – no harmful residues left behind! We're also transitioning to 100% recycled paper or recyclable inner packaging. We believe that every step of the clothing lifecycle should be as eco-friendly as possible.

Ditching Plastic Tags: Innovation Down to the Label

We're also looking for ways to reduce plastic in the finer details of our clothing. We've moved away from traditional plastic-based tagless inner clothing tags and now use ink-based tags. This eliminates another source of microplastics and ensures your clothes are comfortable against your skin.

Join Us on the Journey to a Plastic-Free Future

At Wildwoven, we believe in a future where fashion and sustainability go hand-in-hand. By making conscious choices about materials, packaging, and production, we can create beautiful clothing that's good for you and good for the planet. We're constantly innovating and looking for ways to improve, and we invite you to join us on this journey towards a plastic-free future. Let's weave a world where style meets sustainability, together!

by Laura Wittig – May 07, 2024